Sans Normal Bidal 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'New Lincoln Gothic BT' by Bitstream, 'ITC Stone Sans' by ITC, 'JAF Domus Titling' by Just Another Foundry, 'Morandi' by Monotype, 'Lapidaria' by SIAS, and 'Entendre' by Wordshape (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, straightforward, clarity, modernization, impact, versatility, geometric, rounded, monoline, open counters, high legibility.
A sturdy sans with geometric underpinnings and round, even curves. Strokes are consistently thick with minimal modulation, producing a solid, poster-ready texture. The bowls and counters are generous and mostly circular, while terminals are cleanly cut, giving the forms a crisp, contemporary finish. Uppercase shapes read wide and stable, and the lowercase maintains clear differentiation with simple, upright constructions and compact joins.
This style performs best in headlines, branding, and short statements where a strong, clean voice is needed. Its open counters and simple geometry also suit signage and interface labels, especially when clarity and visual presence matter at medium to large sizes.
The overall tone is modern and approachable, balancing friendliness from its rounded forms with confidence from its heavy, steady stroke. It feels pragmatic and direct rather than decorative, projecting a contemporary, utilitarian clarity.
The design appears intended as a contemporary workhorse sans that emphasizes clarity, solidity, and geometric consistency. It aims to deliver high-impact readability with a friendly, non-fussy personality suitable for general-purpose display typography.
The numerals are compact and robust, matching the letterforms’ weight and rounded geometry. Diacritics in the sample (such as the apostrophe) appear simple and functional, and spacing looks tuned for dense, impactful lines of text.