Sans Normal Adgam 3 is a regular weight, normal width, monoline, italic, normal x-height font.
Keywords: branding, headlines, posters, ui labels, sports identity, modern, sporty, friendly, clean, energetic, contemporary tone, add motion, improve friendliness, clean geometry, rounded, geometric, oblique, open apertures, high contrast rhythm.
A rounded geometric sans with a consistent, even stroke and a steady rightward slant. Forms are built from clean circular and elliptical curves with softened corners and open apertures, giving letters a clear, airy interior space. Terminals tend to finish with crisp, angled cuts that reinforce the oblique motion, while overall proportions feel compact and neatly controlled. Numerals follow the same smooth geometry, with straightforward shapes and a slightly forward-leaning stance that matches the letters.
Well-suited to branding and headline settings where a modern, energetic feel is desired, such as sports, tech, and lifestyle identities. It can also work for UI labels and short-form text where clarity and a brisk, contemporary tone matter more than traditional book typography.
The overall tone is contemporary and upbeat, combining technical cleanliness with approachable roundness. Its slant adds speed and momentum, creating a sporty, forward-moving voice that still reads as friendly rather than aggressive.
The font appears designed to deliver a sleek, contemporary sans with rounded construction and an italicized sense of motion, balancing friendliness with a dynamic, performance-oriented cadence.
The design shows a consistent rhythm across caps, lowercase, and figures, with curved letters staying very round and straight strokes kept simple and uncluttered. The angled endings are a key identifying detail, adding sharpness to an otherwise soft, rounded construction.