Slab Contrasted Fatu 10 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Bolster' by Denis Masharov (names referenced only for comparison).
Keywords: posters, headlines, signage, logos, packaging, western, poster, sturdy, retro, assertive, impact, vintage flavor, signage feel, display emphasis, brand presence, blocky, chunky, rounded corners, notched, ink-trap like.
A heavy, block-constructed slab serif with compact proportions and a tall x-height. Strokes are massively weighted with squared terminals, softened by rounded outer corners and frequent interior notches/counters that create a cut-in, stencil-like rhythm. The serifs read as broad slabs integrated into the stems rather than delicate brackets, and the overall drawing favors wide shoulders and flattened curves. Counters are small and geometric, producing strong black density and a slightly irregular, hand-cut texture in the negative spaces.
Best suited for display settings such as posters, headlines, and large-format signage where the notched details and dense weight can be appreciated. It also works well for logos, labels, and packaging that need a bold, vintage-leaning presence. For long passages or small sizes, the tight counters and heavy color may reduce clarity.
The font conveys a rugged, old-time display tone—confident, workmanlike, and slightly theatrical. Its chunky slabs and carved-in details evoke Western posters, vintage circus or carnival signage, and bold brand marks that want to feel tough and memorable.
The design appears intended to deliver maximum impact with a classic slab-serif foundation, borrowing cues from Western and vintage show-print aesthetics. The added notches and compact counters likely aim to introduce character and texture while keeping the silhouette bold and legible at headline scales.
Letterforms show deliberate cutouts and pinches in places like crossbars and joins, which adds visual sparkle at large sizes but increases darkness at text sizes. Numerals follow the same blunt, squared construction with simplified shapes and tight apertures, reinforcing a cohesive, sign-painting-inspired voice.