Serif Normal Lubur 7 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Accia Moderato' by Mint Type and 'Breve Text' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, branding, classic, authoritative, formal, literary, authority, readability, tradition, impact, editorial voice, bracketed, oldstyle, calligraphic, robust, stately.
A robust serif with pronounced stroke contrast and bracketed serifs that taper to sharp terminals. The proportions lean broad, with generous counters and steady vertical stress, creating a strong, stable rhythm across lines. Curves are full and well-rounded, while joins and serifs show subtle calligraphic modulation that keeps the texture lively rather than mechanical. Numerals and capitals read weighty and compact, with crisp finishing details that hold up in large sizes.
Well-suited to editorial headlines, pull quotes, and magazine or newspaper-style typography where a strong serif voice is desired. It also fits posters and book covers that need traditional gravitas and high-impact display text, and can support branding for institutions or products aiming for a classic, established feel.
The overall tone is traditional and authoritative, evoking book typography and editorial seriousness. Its substantial weight and crisp serifs give it a confident, institutional voice, while the gentle bracketing and rounded forms add a slightly warm, literary character.
The design appears intended as a conventional, readable serif with elevated contrast and a commanding weight, balancing classic bookish cues with display-ready presence. Its broad shapes and carefully finished serifs suggest an emphasis on strong typographic color and confident, formal communication.
In the text sample, the heavy color produces a dense page presence with clear word shapes; the contrast and tapered serifs add sparkle at larger sizes. The design favors strong headline impact while maintaining recognizable, conventional letterforms for continuous reading.