Sans Normal Urdeh 10 is a regular weight, narrow, high contrast, italic, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, editorial, fashion, elegant, dramatic, refined, expressive italic, premium tone, display elegance, editorial impact, calligraphic, crisp, airy, sculpted, slanted.
This typeface is a sharply slanted italic with pronounced thick–thin modulation and a relatively narrow overall stance. Curves are smooth and elliptical, while straight strokes taper into fine hairlines, producing crisp joins and pointed terminals in many letters. Uppercase forms feel tall and streamlined, with open counters and a restrained, lightly calligraphic construction; the lowercase maintains a moderate x-height with lively ascenders/descenders and a consistent forward rhythm. Numerals follow the same high-contrast logic, with elegant, slightly compressed silhouettes and delicate entry/exit strokes.
It performs best in short to medium-length settings where its contrast and italic flow can be appreciated—magazine headlines, fashion and beauty branding, premium packaging, and poster titling. It can also work for pull quotes or section openers, especially when paired with a quieter companion face for body text.
The overall tone is polished and expressive, combining modern sleekness with a classic, editorial sensibility. Its high-contrast italic motion reads sophisticated and stylish, with enough drama to feel premium without becoming ornamental.
The design appears intended to deliver an elegant italic voice with contemporary sharpness: a sleek, high-contrast look that adds motion and sophistication to display typography while staying clean and controlled in its forms.
Several capitals show distinctive swash-like finishing strokes and tapered cross strokes that emphasize movement and give the alphabet a curated, display-oriented personality. The texture on a line of text alternates between bold diagonals and hairline details, creating a lively rhythm that rewards larger sizes and careful spacing.