Sans Normal Mulev 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'Core Sans C' by S-Core, 'Hoxton Samuels' by Samuelstype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, bold, retro, impact, approachability, display clarity, rounded, chunky, soft corners, compact, geometric.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are built from simple circular/elliptical shapes, with softened joins and terminals that keep the silhouettes smooth rather than sharp. Counters are relatively small and the overall color is dense, producing strong impact in headlines while maintaining clear, straightforward construction. The lowercase shows single‑storey forms (notably a and g) and generally closed, sturdy shapes; figures are similarly robust with simple, high-contrast-free outlines.
Best suited to headlines, posters, signage, and brand marks where a friendly but assertive voice is needed. It also works well for packaging and social graphics that benefit from big, rounded letterforms and strong visual weight.
The overall tone is warm and approachable, with a cheerful, punchy presence. Its soft geometry and thick strokes give it a poster-like confidence that reads as upbeat and slightly retro without feeling decorative.
The design appears intended to deliver maximum impact with a welcoming, geometric softness—prioritizing bold legibility and a modern, approachable personality for display-led typography.
Because of the dense weight and tight interior spaces, the font tends to read best with generous tracking and comfortable line spacing, especially in longer phrases or at smaller sizes.