Sans Normal Segag 17 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Nusara' by Locomotype (names referenced only for comparison).
Keywords: ui text, branding, packaging, editorial, signage, friendly, modern, clean, approachable, playful, approachability, readability, modern neutrality, softening tone, rounded, soft terminals, open counters, humanist, informal.
This typeface is a rounded sans with a monoline feel and gently softened stroke endings. Curves are built from smooth, near-circular arcs, while straight segments stay clean and unbroken, creating an even, calm texture in text. Proportions lean open and readable: bowls and counters are generous, apertures are relatively wide, and joins avoid sharp interior corners. Uppercase forms are straightforward and geometric-leaning, while the lowercase adds a slightly more human rhythm through shapes like the single-storey a and g and softly curved shoulders.
It suits interface labels, app and web UI, and general-purpose product communication where a friendly, modern voice is needed. The rounded construction also works well for light branding, packaging, and short editorial passages, and it can hold up in signage where clarity and approachability are both important.
The overall tone is friendly and contemporary, with a casual warmth that comes from the rounded corners and open, easy shapes. It reads as approachable and non-intimidating rather than formal or technical, giving long lines a smooth, conversational color.
The design appears intended to deliver a clean, modern sans that remains welcoming and highly readable, using rounded terminals and open forms to soften the tone without sacrificing clarity in continuous text.
Numerals follow the same rounded construction and maintain clear differentiation, with softly curved forms and consistent stroke endings. Spacing appears balanced and slightly airy, helping the face stay legible at text sizes while still feeling smooth and cohesive.