Serif Normal Fubum 9 is a bold, wide, high contrast, italic, normal x-height font.
Keywords: editorial, book design, magazines, headlines, pull quotes, classic, bookish, formal, literary, emphasis, elegance, readability, tradition, bracketed, oldstyle, calligraphic, lively, swashy.
A slanted serif with pronounced thick–thin modulation and bracketed serifs that flare smoothly into the stems. Forms are generously proportioned with open counters and a flowing, slightly calligraphic rhythm, where curves swell and taper rather than staying rigidly geometric. Terminals often finish with rounded, teardrop-like shapes, and the lowercase shows energetic joins and varied stroke endings that give the texture a lively, inked feel. Numerals follow the same italicized, high-contrast pattern, reading clearly while maintaining the same sweeping motion as the letters.
This style performs well in editorial contexts such as magazines, book typography, and long-form articles where a classic serif voice is desired. It is especially effective for headlines, deck copy, and pull quotes, where the italic energy and contrast can add emphasis and elegance without sacrificing readability at moderate sizes.
The overall tone feels traditional and literary, with a refined, print-forward character that suggests established editorial typography. Its motion and tapered terminals add warmth and expressiveness, balancing formality with a subtle sense of flourish.
The design appears intended to provide a conventional serif voice with an expressive, italic-driven cadence—combining traditional serif structure with calligraphic nuances for emphasis in text-centric layouts.
In continuous text, the strong diagonal stress and prominent serifs create a pronounced horizontal flow, making it well-suited to emphatic typography. Uppercase letters carry a dignified presence, while the lowercase introduces more personality through softer bowls and more animated terminals.