Slab Normal Weguk 7 is a very bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Raven Hell' by Creativemedialab (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, industrial, vintage, poster, assertive, utilitarian, impact, space saving, legibility, workhorse, sturdy, condensed, blocky, bracketed, ink-trap-like.
A dense, condensed slab serif with heavy vertical stems, compact counters, and a strongly vertical rhythm. The serifs read as squared and bracketed, with softened transitions that keep the joins from feeling sharp. Rounded corners and slight notch-like cut-ins at some inside joins give the shapes a subtly engineered, ink-trap-like character without becoming decorative. Capitals are tall and narrow with simplified bowls, while the lowercase keeps a straightforward, workmanlike structure and a relatively moderate x-height; numerals follow the same narrow, weighty build for strong alignment in tables and headlines.
Best suited to headlines, posters, labels, packaging, and signage where a compact, high-impact voice is needed. It also works well for wordmarks and short editorial callouts, especially in all caps or tight measure settings where its condensed rhythm becomes a feature.
The overall tone is sturdy and no-nonsense, evoking industrial printing, old signage, and bold editorial headlines. Its compressed proportions and heavy color feel forceful and confident, with a faint vintage flavor from the slab detailing and softened joins.
The design appears intended as a dependable, space-saving slab serif for strong display typography, balancing blunt sturdiness with small refinements at joins and terminals to keep heavy forms readable and controlled.
Spacing appears tight and the internal whitespace is economical, which increases impact at display sizes but can make long passages feel dense. The narrow forms create strong vertical texture, and the slab terminals help preserve clarity in short words and all-caps settings.