Sans Normal Tymih 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'KyivType Sans' by Dmitry Rastvortsev, 'Quida' and 'Quida Rough' by LetterMaker, 'Founder' by Serebryakov, and 'Mumford' by fragTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, clarity, modernity, approachability, blocky, rounded, compact, dense, high-impact.
A heavy, geometric sans with broad proportions and compact internal counters. Curves are smooth and circular, while joins and terminals stay mostly flat and abrupt, creating a sturdy, block-like rhythm. The lowercase maintains straightforward, utilitarian shapes with a single-story “a” and “g,” and the overall spacing reads tight and efficient, helping large text set with strong, even color.
Best suited to headlines and short, high-impact copy where its dense weight and wide stance can carry a layout. It also fits bold branding, packaging, and signage where quick recognition and a solid, modern voice are needed. In longer passages, it will be most effective at larger sizes with comfortable line spacing.
The tone is bold and direct, with a friendly roundness that keeps it approachable rather than severe. Its dense shapes and strong silhouettes communicate energy and assertiveness, lending a contemporary, athletic feel in display settings.
The design appears aimed at delivering maximum visual presence with simple, geometric construction and minimal nuance. It prioritizes strong silhouettes, compact counters, and an even typographic color to perform reliably in attention-grabbing display roles.
Round letters like O/C/G show clean, even curvature with small apertures, while diagonals and joins (e.g., in K, M, N, V, W) are built to feel stable and weighty. Numerals are similarly robust, with simplified forms that prioritize impact over delicacy.