Serif Other Pulu 7 is a light, narrow, medium contrast, upright, short x-height font.
Keywords: book covers, editorial, headlines, branding, invitations, literary, whimsical, old-world, quirky, elegant, expressive serif, classic revival, handcrafted feel, display character, literary tone, calligraphic, flared, bracketed, organic, lively.
A decorative serif with a slender, slightly calligraphic build and gently modulated stroke weight. Serifs are small and often flared or softly bracketed, giving terminals a tapered, inked quality rather than a hard mechanical finish. Curves are rounded and a touch irregular in rhythm, with subtle asymmetries that keep the texture lively in lines of text. Proportions are compact with a relatively low x-height, and the spacing feels airy, helping the delicate serifs and thin strokes stay clear at display sizes.
Best suited for display typography such as book jackets, magazine headings, pull quotes, and boutique branding where a classic-but-unexpected serif can set a mood. It can also work for short passages or titling in print, especially when generous size and leading preserve its delicate details.
The overall tone reads literary and old-world, with a whimsical, storybook charm. Its refined thin strokes suggest elegance, while the slightly quirky curvature and tapered endings add personality and a handcrafted feel.
Likely designed to evoke traditional serif typography with a more idiosyncratic, hand-influenced finish, balancing refinement with expressive quirks. The intent appears to be a distinctive display serif that feels familiar at a glance but reveals personality in its terminals and curves.
In the sample text, the font forms a distinctive, lightly textured wordshape where serifs and terminals contribute more to character than to strict uniformity. Numerals and capitals carry the same tapered, flared logic, supporting a cohesive display voice across mixed-case settings.