Sans Normal Sikog 7 is a very light, normal width, low contrast, upright, tall x-height font.
Keywords: ui, branding, headlines, signage, packaging, clean, modern, minimal, airy, friendly, neutral tone, clarity, modern utility, approachable geometry, monoline, geometric, rounded, open forms, large apertures.
A monoline sans with clean, geometric construction and rounded bowls throughout. Curves tend toward circular/elliptical forms, while straights are crisp and unadorned, producing a calm, even rhythm. Terminals are mostly flat and matter-of-fact, and the counters are generous, giving letters like C, G, S, and e a notably open feel. Proportions are contemporary and legible, with compact joints and straightforward diagonals in K, V, W, and X, and numerals that follow the same simple, rounded logic.
Well-suited to interfaces, dashboards, and product surfaces where clarity and a low-friction tone are important. It also fits contemporary branding systems, short headlines, and wayfinding-style signage that benefit from open counters and a tidy, minimal construction.
The overall tone is contemporary and unobtrusive, projecting a light, approachable neutrality. Its open shapes and restrained detailing feel calm and streamlined, lending a clear, modern voice rather than a distinctive historical or decorative one.
The design appears intended as a modern, geometric sans that prioritizes clarity and neutrality while staying personable. Its simplified lowercase forms and open apertures suggest an aim for straightforward legibility and a clean, contemporary presence across both display and practical communication contexts.
Round letters (O, Q, 0, 8, 9) read smooth and consistent, while verticals and horizontals stay visually steady across the set. The lowercase shows a single-storey a and g, reinforcing the geometric, friendly character. Spacing in the sample text appears even and comfortable, supporting continuous reading at larger text sizes.