Sans Normal Asgur 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, packaging, modern, friendly, clean, neutral, approachable, versatility, clarity, modernity, approachability, geometric, rounded, crisp, even, open.
A clean geometric sans with largely circular bowls and smooth, continuous curves paired with straight, uniform strokes. Counters are open and generously proportioned, giving letters an airy, legible rhythm. Terminals read as clean-cut rather than calligraphic, and curves join stems with minimal modulation for a steady, consistent texture. Capitals feel broad and stable, while the lowercase maintains simple constructions (single-storey forms where applicable) that keep the overall silhouette uncluttered.
It fits well for interface labels, product and brand systems, and general-purpose editorial typography where a clean, modern sans is needed. The open shapes and even texture also suit wayfinding and signage, as well as packaging and marketing materials that benefit from a friendly, contemporary voice.
The font conveys a contemporary, straightforward tone with a friendly softness from its rounded geometry. It feels practical and neutral rather than expressive, projecting clarity and approachability suitable for everyday communication.
The design appears intended as a versatile geometric sans that prioritizes clarity and consistency across uppercase, lowercase, and numerals. Its restrained, rounded forms aim to provide a modern, approachable look that can serve both functional text and simple display settings.
The numerals and uppercase align well stylistically with the letterforms, sharing the same rounded geometry and clear apertures. Spacing in the sample text produces an even color, suggesting it is comfortable for longer lines as well as short bursts of copy.