Sans Rounded Elfi 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Basic Sans Cnd' and 'Corporative Sans Round Condensed' by Latinotype, and 'Nusara' by Locomotype (names referenced only for comparison).
Keywords: branding, headlines, packaging, ui labels, posters, friendly, approachable, playful, modern, casual, soften impact, friendly clarity, modern utility, brand warmth, soft corners, monolinear, chunky, open counters, bubbly.
A heavy, monolinear sans with generously rounded terminals and corners throughout. Shapes lean toward broad, geometric construction with softened joins, producing smooth curves and a consistent stroke presence. Counters are generally open and clear, with simplified forms and minimal detailing; apertures read cleanly in letters like C, G, S, and e. The overall rhythm is steady and compact, with sturdy verticals and gently rounded horizontals that keep word shapes cohesive at display and text sizes.
Well suited to branding systems that need a personable, modern feel, as well as headlines and short blocks of copy where rounded weight can carry presence without looking harsh. The clear, simplified shapes also make it a strong option for UI labels, signage, and packaging where quick recognition and a friendly tone are priorities.
The rounded finishing and sturdy proportions give the typeface a warm, approachable tone that feels contemporary and informal. It conveys friendliness and ease rather than precision or austerity, making the overall voice feel inviting and lightly playful.
The design appears aimed at delivering a high-impact sans that remains welcoming, using rounded terminals and simplified geometry to balance strong presence with easy readability. Its consistent stroke and softened construction suggest an intention to work across contemporary digital and print contexts without feeling overly technical.
Uppercase forms are straightforward and legible, while lowercase maintains a simple, highly rounded vocabulary that keeps texture even across lines. Numerals match the same softened geometry, with smooth curves and a clear, uncomplicated silhouette.