Sans Superellipse Esgip 7 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Dignus' by Eurotypo, 'Neusa Neu' by Inhouse Type, and 'Applied Sans' and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, sportswear, posters, packaging, sporty, technical, modern, confident, streamlined, momentum, impact, modernization, brand clarity, display strength, oblique, rounded, compact, blocky, dynamic.
A heavy oblique sans with rounded-rectangle construction and smoothly softened corners throughout. Strokes are monolinear with minimal contrast, producing an even, solid color on the page. Counters are fairly open for the weight, while many curves resolve into squared-off superellipse shapes rather than true circles, giving a controlled, engineered feel. Terminals are clean and blunt, and joins are crisp, with a forward-leaning rhythm that emphasizes momentum and width.
This font is well suited to headlines, posters, and bold branding where a slanted, high-impact sans is needed. It can work effectively for sports and fitness identities, product packaging, and tech-adjacent marketing graphics that benefit from a fast, modern voice. It is likely to perform best at medium to large sizes where its rounded geometry and dense strokes can be appreciated.
The overall tone is energetic and assertive, with a streamlined, performance-oriented attitude. Its rounded geometry keeps the voice approachable, while the dense weight and slanted posture add urgency and impact. The result feels contemporary and slightly technical, suited to designs that want speed and confidence without looking sharp or aggressive.
The design appears intended to blend a geometric, superellipse-based skeleton with a strong oblique stance for a sense of motion and modernity. Rounded corners and consistent stroke weight aim to keep the appearance clean and friendly while still delivering a forceful, display-ready presence.
The uppercase reads sturdy and compact, while the lowercase shows simplified, geometric forms that maintain clarity at display sizes. Numerals match the same rounded-rect logic, with broad shapes and strong presence. Spacing appears tuned for headline settings, creating a cohesive, continuous texture when set in longer lines.