Sans Normal Usbey 4 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, magazines, posters, packaging, contemporary, friendly, dynamic, casual, clarity, approachability, motion, modernity, oblique, humanist, open forms, soft curves, bracketless.
A slanted, sans-serif design with smooth, rounded construction and gently tapered joins that create a lively rhythm. Strokes show modest modulation and clean terminals, with open apertures and broadly curved bowls in letters like C, G, and S. Uppercase proportions feel balanced and slightly wide in the round characters, while the lowercase reads fluid and italicized, with single-storey a and g and a pronounced descending tail on y. Numerals are clear and evenly weighted, with rounded forms and consistent slant that keeps them aligned with the text texture.
This font suits brand identities that need a warm, contemporary voice, as well as editorial applications like magazine headings, pull quotes, and standfirsts. It also works well for posters and packaging where an energetic italic texture can add motion and emphasis while remaining legible.
The overall tone is modern and approachable, combining the momentum of an italic with a calm, polished finish. It feels conversational and energetic without becoming decorative, lending a personable voice to headlines and short passages.
The design appears intended to provide an italic-forward, sans-serif option that feels human and readable, offering a dynamic alternative to upright grotesques. Its rounded geometry and open forms suggest a focus on clarity and friendliness in real-world typographic settings.
The italic angle is consistent across capitals, lowercase, and figures, producing a cohesive forward-leaning flow. Spacing appears generous enough for readability at display and text sizes, and the open counters help maintain clarity in dense lines.