Serif Flared Upbim 13 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, brand identity, packaging, classic, literary, formal, trustworthy, readability, classic tone, editorial voice, subtle character, print utility, bracketed, calligraphic, oldstyle, crisp, open.
This typeface presents a traditional serif structure with gently flared stroke endings and clearly bracketed serifs. Strokes show moderate contrast with smooth transitions, and the overall drawing favors open bowls and generous internal counters for steady readability. Uppercase forms are stately and fairly wide, while the lowercase has a calm rhythm with rounded joins and subtly tapered terminals that keep the texture lively without becoming ornate. Numerals align with the same oldstyle sensibility, mixing curved forms and sturdy verticals for a cohesive page color.
It works well for long-form reading such as books, essays, and editorial layouts, where its open counters and moderate contrast support comfortable scanning. It also suits headlines, pull quotes, and brand applications that want a traditional, credible serif with a touch of warmth from the flared endings.
The tone is classic and bookish, evoking established print typography and institutional polish. Its measured contrast and softened flares feel welcoming rather than sharp, suggesting seriousness, reliability, and a quietly refined voice.
The design appears intended as a contemporary take on classic serif typography, balancing familiar book-face proportions with gently flared, calligraphic finishing. The goal seems to be dependable readability with a distinctive, understated personality that holds up from paragraph text to display sizes.
In text, the font maintains an even color with clear word shapes, helped by open apertures and non-fussy detailing. The italics are not shown, but the roman exhibits enough modulation and terminal shaping to add character while remaining suitable for sustained reading.