Slab Normal Powu 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Equip Slab' and 'Shandon Slab' by Hoftype; 'Sybilla', 'Sybilla Multiverse', and 'Sybilla Pro' by Karandash; and 'PF Centro Slab Press' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logotypes, western, rugged, bold, vintage, friendly, impact, heritage, sturdiness, attention, slab serif, blocky, soft corners, ink-trap feel, heavy brackets.
A heavy slab-serif design with chunky, rectangular letterforms and broad proportions. Strokes are thick with modest contrast, and the serifs read as blunt slabs with softly rounded joins and slightly irregular edges that suggest a worn or inked impression. Counters are compact and the overall rhythm is dense, with strong horizontal presence and stable verticals. The lowercase is straightforward and sturdy, with simple terminals and a utilitarian construction that keeps shapes highly legible at display sizes.
Best suited for short, high-impact settings such as headlines, posters, labels, and storefront-style signage where bold shapes and strong serifs can carry from a distance. It can also work for packaging and logo wordmarks that want a sturdy, heritage-leaning slab presence.
The font conveys a bold, rustic tone with a hint of vintage printing. Its chunky slabs and slightly softened edges give it a friendly toughness—confident and attention-grabbing without feeling sharp or technical.
The design appears intended as a dependable, display-oriented slab serif with a classic, workmanlike structure and a slightly weathered finish. It aims to deliver immediate impact and readability while adding a touch of rustic character through softened corners and inked-looking details.
In the sample text, the heavy weight and wide proportions create strong texture and dark color on the page, making it most comfortable when given generous tracking or line spacing. Numerals match the letterforms in mass and presence, supporting a consistent, poster-like voice.