Slab Square Pezo 7 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, logos, western, industrial, sturdy, retro, workwear, impact, ruggedness, nostalgia, blocky, bracketed, ink-trap, rounded corners, softened.
A heavy, block-forward slab serif with wide proportions and squarish counters. Stems and slabs are thick and confident, with subtly rounded outer corners and small notches/ink-trap-like cut-ins where strokes meet, which keeps the dense shapes from clogging. The serif treatment reads as sturdy slabs with mild bracketing and squared terminals, producing a compact, stamped silhouette. Spacing is generous for such a dark face, helping the overall texture stay readable despite the strong weight.
Best suited to display settings such as posters, headlines, packaging labels, and bold branding marks where its wide stance and heavy slabs can project. It also works well for short signage copy and titling that benefits from a rugged, vintage-industrial voice.
The tone is rugged and utilitarian, evoking Western posters, workwear labeling, and vintage industrial signage. Its chunky shapes and squared details feel assertive and practical rather than elegant, with a nostalgic, display-oriented character.
The design appears intended to deliver high-impact display typography with a tough, heritage feel. Its wide proportions, slab structure, and join detailing suggest a focus on strong presence and legibility in bold, attention-grabbing applications.
The numerals and lowercase maintain the same squared, softened geometry as the caps, creating a consistent, poster-like rhythm. The design’s small internal cut-ins at joins add a characteristic “machined” flavor and support clarity at larger sizes where the detailing becomes a defining feature.