Print Upmar 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: children’s, packaging, posters, craft, headlines, playful, friendly, hand-drawn, casual, quirky, approachability, handmade feel, casual readability, whimsy, rounded, blobby, inked, monoline, soft.
A casual, hand-drawn print face with softly rounded terminals and a subtly blobby, marker-like stroke. The outlines are smooth but intentionally imperfect, with gentle swelling at curves and joins that suggests a felt-tip or brush-pen texture without visible bristle marks. Letterforms are compact and slightly narrow, with simple construction, open counters, and a steady baseline that still retains an organic, handwritten rhythm. Numerals follow the same informal, rounded logic and feel cohesive with the letters.
Well suited to children’s materials, playful branding, packaging, casual posters, and craft or DIY contexts where an inviting handwritten feel is desired. It works best for titles, labels, and short to medium text blocks where personality is more important than strict typographic neutrality.
The overall tone is warm, lighthearted, and approachable, with a whimsical classroom or craft-note personality. Its relaxed shapes and friendly proportions read as informal and conversational rather than formal or technical.
The design appears intended to deliver a friendly, hand-lettered print look that remains readable and consistent across the alphabet. It balances a neat, upright structure with enough organic variation to feel personal and informal.
Uppercase forms stay straightforward and legible while preserving the hand-rendered character, and lowercase shapes maintain consistent simplicity with modest ascenders/descenders. The color is even and solid, making the face feel bold enough for short bursts of text while still clearly “drawn” rather than geometric.