Sans Normal Ifman 12 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, editorial, posters, ui, friendly, casual, playful, approachable, modern, soften modernism, add warmth, casual readability, youthful tone, rounded, soft, humanist, slanted, monoline.
A rounded, slanted sans with monoline strokes and softly blunted terminals. Curves are smooth and generous, with wide bowls and open apertures that keep counters clear in text. Proportions feel humanist rather than geometric: diagonals are lively, joins are softened, and many forms lean into a slightly handwritten rhythm while staying clean and consistent. Figures are simple and readable with rounded corners and steady stroke weight.
Well suited to brand identities, packaging, posters, and social graphics where a friendly, modern tone is desired. It can also work for short editorial passages or UI labels when you want warmth and approachability, especially at sizes where the open counters and smooth curves stay clear.
The overall tone is warm and informal, suggesting an easygoing, conversational voice. Its rounded shapes and gentle slant add friendliness and motion, giving text a light, optimistic character without becoming overly decorative.
The design appears intended to provide a clean sans foundation with a softer, more personable voice, combining straightforward readability with a rounded, energetic slant for contemporary display and text use.
Letterforms show a consistent forward emphasis and soft corner treatment, which helps unify mixed-case settings. The rhythm in words is slightly bouncy due to the slant and rounded joins, making it especially distinctive in short passages and headlines.