Sans Normal Buboy 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Tenorite' by Microsoft Corporation and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: ui text, body text, editorial, corporate, signage, neutral, modern, clean, friendly, functional, versatility, legibility, neutrality, clarity, modern utility, humanist, open apertures, soft terminals, clear numerals, balanced.
This sans-serif shows clean, low-contrast strokes with gently rounded curves and softly finished terminals. Proportions feel balanced rather than compressed or extended, with open counters and generous apertures that keep letters like c, e, and s clear. Uppercase forms are straightforward and geometric-leaning, while the lowercase introduces a mild humanist warmth in the joins and curves. Numerals are simple and readable, with round forms staying smooth and consistent in weight across the set.
It works well for UI and product text, documentation, and general-purpose editorial settings where sustained readability matters. The clear numerals and open forms also suit dashboards, wayfinding, and other information-dense layouts. In branding, it fits identities that aim for a modern, dependable, and understated voice.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its smooth curves and open shapes give it a friendly, approachable feel without becoming playful or decorative. The impression is practical and calm, suited to information-forward typography.
The design appears intended as a versatile, general-use sans that balances modern simplicity with subtle humanist comfort. It emphasizes legibility through open counters, consistent stroke modulation, and conservative proportions to perform reliably across a wide range of text sizes and contexts.
The rhythm in text is even and steady, with distinct letterforms that avoid ambiguity in common pairs (such as I/l and O/0) through proportion and construction rather than ornament. Curves appear optically corrected and consistent, which helps maintain legibility in both isolated glyphs and continuous reading.