Sans Normal Wumid 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Nomenclatur' by Aronetiv and 'Allrounder Grotesk Compressed' by Identity Letters (names referenced only for comparison).
Keywords: packaging, posters, headlines, kids, craft branding, handmade, friendly, casual, playful, rustic, human warmth, hand-drawn texture, approachability, casual voice, textured, rounded, inked, soft, informal.
A rounded, sans serif with visibly hand-rendered, inked edges and softly irregular stroke boundaries. Curves are smooth but not mechanically perfect, and terminals tend to be blunt or gently tapered rather than sharply cut. Proportions are straightforward and readable, with open counters and a calm, even rhythm; small variations in stroke thickness and character width add a natural, drawn quality without disrupting legibility. The numerals and capitals share the same slightly wobbly outline treatment, keeping the texture consistent across the set.
Well-suited to packaging, café or craft branding, posters, and short editorial features where a friendly, handmade tone is desired. It can also work for educational or kid-oriented materials and informal UI moments, particularly when set at sizes that let the organic contour read as intentional texture.
The overall tone feels approachable and human, like marker lettering refined into a usable text face. Its subtle roughness lends warmth and personality, giving copy an artisanal, relaxed character rather than a corporate or technical voice.
The design appears intended to combine the clarity of a simple sans with the charm of hand lettering, adding tactile irregularity while maintaining an overall clean, readable structure for display and short text applications.
The texture is consistent enough to work across lines of text, but the deliberately imperfect edges remain prominent, especially at larger sizes where the ink-like contour becomes part of the visual identity.