Serif Other Uftu 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'EFCO Colburn' by Ilham Herry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, retro, assertive, industrial, playful, impact, brandability, signage, ruggedness, display clarity, ink-trap, notched, flared, rounded corners, blocky.
A heavy, block-built serif with broadly rounded outer corners and crisp internal cut-ins that create a notched, ink-trap-like texture. Strokes stay robust and even, while terminals often flare into short wedge serifs that read as sharp, triangular feet. Counters are mostly rectangular with softened corners, and many joins show purposeful scoops and step-like cutaways that add a machined, stencil-adjacent rhythm. The overall silhouette is compact and squat, with prominent horizontals and a tightly packed, high-impact color on the page.
This font is best used for short, high-impact settings such as headlines, posters, team or event branding, packaging callouts, and logo wordmarks. It can also work for labels and signage where a strong, recognizable texture is desirable, but its dense letterforms suggest avoiding long passages of small text.
The design feels punchy and competitive, mixing retro athletic signage energy with a rugged, industrial edge. Its angular flares and engineered notches give it a slightly aggressive, performance-oriented tone, while the rounded corners keep it approachable and graphic.
The letterforms appear designed to deliver maximum visual punch while retaining a serif identity, using flared wedge terminals and consistent corner rounding for a cohesive, emblem-like look. The recurring notches and scooped joins suggest an intention to echo carved or machined lettering, improving separation and character at large sizes.
The face relies on distinctive internal carving and corner rounding to maintain clarity at display sizes, giving letters a consistent, branded personality. Numerals and capitals appear especially suited to bold titling, where the wedge-like serifs and notches remain clearly readable.