Sans Superellipse Ogkid 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'FF DIN', 'FF DIN Arabic', and 'FF DIN Paneuropean' by FontFont; 'MVB Diazo' by MVB; 'DIN Next' and 'DIN Next Paneuropean' by Monotype; and 'Core Sans DS' by S-Core (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, playful, friendly, chunky, casual, retro, display impact, approachability, playful branding, soft geometry, rounded, blunt, soft corners, compact, bouncy.
A heavy, compact sans with rounded-rectangle construction and softened corners throughout. Strokes stay broadly uniform, with blunt terminals and minimal modulation, creating a solid, poster-like color on the page. Curves are squarish and superelliptical, and counters are relatively tight, giving letters a dense, sturdy silhouette. The overall rhythm is slightly bouncy due to small shape quirks and uneven-looking widths across glyphs, while remaining clearly legible at display sizes.
This font performs best in short, high-impact settings such as posters, headlines, branding marks, packaging callouts, and signage where its dense weight and rounded geometry can read clearly. It can also work for playful editorial headers or children’s/entertainment-oriented graphics, but is less suited to long passages of small text due to its tight counters and heavy color.
The tone is warm and approachable, with a toy-like, hand-shaped feel that reads as informal and upbeat. Its chunky forms and softened geometry suggest a cheerful, retro-leaning voice suited to lighthearted messaging rather than formal communication.
The design appears intended to deliver maximum visual presence with a friendly, soft-edged geometry—combining compact proportions and rounded-rectangle shapes to create a distinctive, approachable display voice.
Capitals are sturdy and simple, while lowercase forms retain the same rounded, compact build, keeping the texture consistent in mixed-case text. Numerals match the letterforms’ blunt, rounded construction, maintaining a cohesive, bold presence in headings and short strings.