Sans Normal Medir 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Taz' by LucasFonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, merchandise, sporty, punchy, energetic, playful, retro, impact, speed, headline emphasis, athletic tone, attention grabbing, slanted, blocky, compact, rounded, impactful.
A heavy, forward-slanted sans with compact, block-like silhouettes and softly rounded corners. The forms emphasize broad, sturdy strokes with smooth curves in counters and bowls, producing a dense, poster-friendly color on the page. Terminals are mostly straight and clean, while the slant and slightly irregular width distribution add a sense of motion and momentum. Numerals and lowercase share the same muscular, simplified construction, keeping the overall texture consistent in display sizes.
Well suited to short, bold statements such as headlines, posters, sports or event branding, and promotional graphics where immediacy matters. It can also work for packaging, badges, and merchandise marks that benefit from a chunky, energetic voice. For longer copy, it’s most effective in brief bursts (subheads, pull quotes) where the strong slant and dense weight remain comfortable.
The font reads as high-energy and assertive, with a distinctly sporty, headline-driven tone. Its rounded massing keeps it friendly rather than severe, while the pronounced slant and tight shapes suggest speed, action, and impact. The overall feel lands between retro athletic lettering and modern promotional display.
The design appears intended to deliver maximum impact with a fast, kinetic posture, using simplified, rounded geometry to stay approachable. Its consistent, compact construction prioritizes legibility at large sizes and creates a strong graphic stamp that reads quickly from a distance.
The sample text shows strong word-shape emphasis and a dark, even typographic color, making it best when set with generous tracking and ample line spacing to prevent crowding. The slant is prominent enough that long passages can feel urgent and visually active, reinforcing its display-first personality.