Sans Superellipse Umru 1 is a bold, wide, monoline, upright, normal x-height font.
Keywords: headlines, posters, branding, logos, packaging, techno, futuristic, industrial, gaming, mechanical, tech aesthetic, interface styling, industrial clarity, systematic geometry, display impact, squared, rounded, geometric, modular, compact.
A geometric sans built from rounded-rectangle (superellipse) forms with uniform stroke thickness and predominantly flat terminals. Curves are highly controlled and boxy, with generous corner rounding that keeps the shapes smooth rather than sharp. Counters tend toward rectangular apertures, and many joints read as engineered, with crisp right-angle structure softened by radiused corners. Proportions are slightly expanded horizontally, giving the letters a stable, platform-like stance and a consistent, modular rhythm across uppercase, lowercase, and figures.
This font is well suited to display settings where a tech-forward, engineered aesthetic is desired—such as headlines, posters, product branding, packaging, and logotypes. The consistent stroke and compact, squared forms also work well for interface-style titling, esports or gaming graphics, and short blocks of high-impact text.
The overall tone feels technical and synthetic, evoking sci-fi interfaces, arcade hardware, and industrial labeling. Its squared-but-soft construction reads confident and modern, with a deliberate, machine-drawn neutrality rather than a humanist or calligraphic feel.
The design appears intended to translate rounded-rect geometry into a practical, contemporary sans for modern, technology-oriented communication. It prioritizes a modular, systematized silhouette that stays friendly through softened corners while maintaining a clearly mechanical structure.
Uppercase forms lean on straight strokes and rounded corners, while the lowercase keeps the same modular logic, producing a cohesive system-like texture in paragraphs. Figures follow the same rounded-rect geometry for a unified alphanumeric color, and the design maintains strong edge definition even in dense settings.