Sans Normal Irza 1 is a very bold, very wide, medium contrast, italic, tall x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, playful, punchy, retro, friendly, impact, motion, approachability, headline display, retro energy, rounded, soft corners, slanted, bouncy, chunky.
A heavy, slanted sans with broad, rounded forms and softened corners throughout. Strokes feel smooth and molded, with subtle contrast created by curved joins and tapered terminals rather than sharp modulation. Counters are compact and slightly irregular, giving letters a lively, inflated look, while overall spacing and widths vary enough to create a rhythmic, energetic texture in lines of text.
Best suited to short, high-impact settings such as headlines, posters, product names, and bold branding where its mass and slant can carry the message. It also fits energetic themes like sports, gaming, youth-oriented promotions, and playful packaging. For longer passages, it works most effectively in brief bursts (taglines, callouts, and emphasized text) where texture and character matter more than quiet readability.
The overall tone is upbeat and assertive, with a sporty, cartoon-leaning confidence. Its rounded massing and forward slant suggest motion and impact, reading as fun rather than formal. The irregular, bouncy shapes add a casual, friendly personality with a touch of retro display flair.
This design appears intended as an attention-getting display sans that communicates speed and confidence through a consistent forward slant and broad, rounded geometry. The softened corners and compact counters aim to keep the tone approachable while maintaining strong visual weight for standout titles.
Uppercase and lowercase share the same softened, rounded construction, and many terminals end in angled, wedge-like cuts that reinforce the forward momentum. Numerals match the letterforms with similarly chunky, rounded silhouettes, staying visually consistent in weight and slant for cohesive headline setting.