Sans Normal Aplub 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Heavitas Neue' by Graphite, 'Mazzard' by Pepper Type, 'Gilmer' by Piotr Łapa, 'Primeform Pro' and 'Turis' by Punchform, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, friendly, modern, neutral, approachable, clarity, versatility, modernization, approachability, neutral tone, rounded, geometric, open apertures, even rhythm, clear counters.
This typeface is a clean sans with a rounded, geometric construction and consistent stroke presence. Curves are smooth and broadly circular, with softly eased joins that keep forms from feeling sharp. Counters are generous and open, and the overall spacing reads balanced and even, giving the text a steady horizontal rhythm. Uppercase shapes are simple and sturdy, while the lowercase maintains clear, straightforward silhouettes; numerals follow the same rounded logic and sit comfortably alongside letters.
It performs well for interface labels, product copy, and general-purpose text where a clean, contemporary sans is needed. The open counters and rounded shapes also suit wayfinding, posters, and headlines that benefit from a friendly, modern presence without becoming decorative.
The overall tone is modern and calm, leaning friendly rather than technical. Its rounded geometry and open shapes create an approachable voice that stays neutral and professional, making it feel at home in contemporary branding and UI contexts.
The font appears intended as a versatile, contemporary sans that prioritizes legibility and consistency through geometric rounding and open internal spaces. Its restrained styling suggests an aim for broad usability across digital and print applications while maintaining a warm, approachable character.
The design emphasizes clarity through open apertures and unambiguous letterforms, with minimal stylistic interruption across the set. Round letters (like O/C/G) feel especially smooth and consistent, while diagonals (such as V/W/X) keep a clean, controlled angle that supports legibility in display and text sizes.