Sans Superellipse Neju 2 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logo marks, kids branding, playful, chunky, retro, friendly, cartoonish, display impact, approachability, retro flavor, brand character, rounded, soft corners, blobby, bulbous, compact counters.
A heavy, rounded sans with a superelliptical construction and softly squared curves. Strokes are uniformly thick with minimal modulation, and terminals are blunt and cushioned, giving the letters a molded, rubbery silhouette. The x-height is prominent and the lowercase feels large and sturdy, with compact counters and generous interior rounding that keeps shapes open despite the weight. Overall spacing and rhythm read as bold and steady, with slightly irregular widths across glyphs that add a casual, hand-cut feel while remaining consistently built.
Best suited for short, high-impact text such as headlines, posters, product packaging, and bold identity work where friendliness is a priority. It also works well for playful signage and branding aimed at families or youth-oriented audiences, especially at larger sizes where its soft details and rounded counters are clearly visible.
The tone is upbeat and approachable, with a humorous, toy-like warmth. Its chunky forms and soft geometry evoke mid-century display lettering and cartoon title treatments, leaning more toward fun and personality than seriousness or restraint.
Likely designed as a characterful display sans that maximizes presence through dense weight and rounded-rectangle forms, while maintaining legibility via large lowercase proportions and clean, serifless construction. The subtle width variation and softened corners suggest an intention to feel informal and inviting rather than mechanical.
Round letters (like O/C/G) appear closer to rounded rectangles than perfect circles, reinforcing the superellipse look. Numerals are similarly hefty and simplified, designed to match the same soft, blocky footprint as the letters.