Sans Superellipse Ugman 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Panton' by Fontfabric; 'Everest Pro', 'Katerina', and 'Katerina P Rounded' by NicolassFonts; and 'Nudista' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, punchy, retro, playful, impact, motion, approachability, headline focus, rounded, soft corners, compact, heavy, slanted.
A heavy, slanted sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and even, with minimal contrast, producing a dense, compact color on the page. Counters tend to be small and rounded, and terminals often finish with blunt, slightly angled cuts that emphasize forward motion. Overall proportions are sturdy and somewhat condensed in feel, with consistent rounding that keeps the boldness from looking harsh.
Well-suited to bold headlines, posters, and large-scale messaging where impact and speed are priorities. It can work effectively for branding and packaging that wants a confident, playful, athletic feel, and for badges, labels, and short callouts that benefit from a chunky, rounded italic.
The tone is energetic and approachable, combining a sporty, sign-like punch with a friendly softness from the rounded geometry. The italic slant adds momentum and urgency, making the voice feel lively and promotional rather than formal or understated.
Likely designed to deliver maximum presence with a smooth, rounded, contemporary silhouette, pairing heavyweight strokes with an italic slant for motion. The softened corners and rounded counters suggest an intent to stay friendly and legible while still feeling assertive and attention-grabbing.
The design reads best when set with some breathing room, as the tight internal counters and heavy weight can close up at small sizes. Its rounded superelliptical curves and chunky joins create a strong silhouette that holds up well in short words and large headlines.