Sans Normal Wemig 7 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, social media, friendly, playful, retro, casual, approachable, friendly impact, casual emphasis, retro display, brand voice, rounded, soft, bouncy, chunky, brushy.
A heavy, rounded italic sans with soft terminals and generously curved joins that create a continuous, brush-like rhythm. Strokes maintain an even, low-contrast thickness, while subtle swelling at curves and tapered endings add motion without becoming calligraphic. Counters are compact but open enough for clarity, and the overall fit feels lively with slightly irregular widths that keep lines from looking mechanically uniform. The numerals and capitals follow the same rounded, weighty construction, reading bold and compact with smooth, simplified shapes.
Best suited for headlines, posters, packaging, and brand moments where bold, friendly impact is needed. It works well for logos or wordmarks that want a soft, energetic slant, and for short promotional lines in social media graphics. In longer paragraphs, the dense weight and lively spacing will be more comfortable at larger sizes with generous line spacing.
The font projects a warm, upbeat personality with a distinctly casual, hand-drawn energy. Its bold slant and cushioned curves feel inviting and informal, suggesting cheerful emphasis rather than strict seriousness. The overall tone leans retro and fun, suitable for messaging that wants to feel personable and energetic.
The design appears intended to blend the simplicity of a rounded sans with the immediacy of a bold italic brush gesture. It emphasizes approachability and motion through soft geometry, strong slant, and compact counters, aiming for high-impact display use with a personable, informal voice.
The italic angle is consistent and strong, giving words a forward-leaning momentum. Rounded inner corners and softened endpoints reduce sharpness, and the heavier weight produces dense color in text blocks, making it most effective at display sizes or short bursts of copy.