Script Esrij 7 is a bold, very narrow, medium contrast, italic, very short x-height font.
Keywords: branding, packaging, headlines, posters, social media, playful, retro, expressive, friendly, lively, handmade feel, display impact, expressive branding, casual elegance, brushy, looping, swashy, rounded, bouncy.
This script face has a brush-pen look with energetic, right-leaning strokes and subtly tapered terminals. Letterforms are compact and upright in footprint, with bouncy baseline movement, rounded bowls, and frequent looped entries and exits that suggest fast, confident handwriting. Connections are fluid in running text, while capitals often behave more like standalone drawn forms with pronounced curves and occasional swash-like strokes. Counters are small and spacing is tight, creating a dense, high-impact texture that stays cohesive across mixed-case and numerals.
It works best where a strong handwritten personality is desired: logos and wordmarks, packaging, café or boutique-style branding, posters, and short headline phrases. In longer passages it can feel visually busy, so it’s most effective when used sparingly with ample whitespace and paired with a quiet sans or serif for body copy.
The overall tone is upbeat and personable, with a casual elegance that feels more handcrafted than formal. Its lively rhythm and looping motion give it a nostalgic, sign-painter/marker-script flavor that reads as inviting and expressive rather than strict or reserved.
The design appears intended to capture a bold brush-script handwriting feel—compact, energetic, and decorative—prioritizing personality and motion over neutrality. Its looping joins and bouncy rhythm suggest it’s aimed at expressive display typography that feels crafted and human.
The contrast between thick main strokes and slimmer turns is most visible at joins and curves, reinforcing the brush-written impression. Some glyphs show distinctive flourish moments (notably in capitals and in letters with descenders), which adds character but also increases visual activity at smaller sizes.