Sans Normal Asran 23 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Steradian' by Emtype Foundry, 'Duplet' and 'Duplet Open' by Indian Type Foundry, 'Candid' by Lucas Tillian, and 'Gilroy' by Radomir Tinkov (names referenced only for comparison).
Keywords: ui text, web text, editorial, signage, presentations, neutral, modern, clean, friendly, utilitarian, clarity, versatility, readability, modernity, geometric, rounded, open apertures, even rhythm, straight terminals.
A clean sans with largely geometric construction and smooth, continuous curves. Strokes stay even with minimal contrast, and curves are round and steady in letters like C, O, and G. Terminals are predominantly straight and simply finished, with a crisp, contemporary feel rather than calligraphic tapering. Proportions are balanced and legible, with open counters and clear apertures that keep forms from clogging in text; the lowercase shows straightforward, compact shapes with a single-storey a and g and a gently curved descender on y.
It suits interface and web typography where clean shapes and consistent rhythm support comfortable reading. The clear forms also work well for signage and wayfinding at moderate sizes, and for presentations or editorial layouts that need a modern, unobtrusive sans.
The overall tone is neutral and contemporary, aiming for clarity over personality. Rounded forms add a mild friendliness, while the restrained detailing keeps it professional and broadly applicable.
The design appears intended as a general-purpose, modern sans optimized for clarity and even typographic color. Its geometric rounding and straightforward terminals suggest a focus on dependable readability and broad, system-like versatility.
Capitals read orderly and stable, with simple diagonals and clean joins in letters like K, M, and N. Numerals follow the same geometric logic, with round bowls and uncomplicated joints, supporting consistent texture in mixed text.