Sans Normal Olbuh 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design and 'Pulp Display' by Spilled Ink (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, pragmatic, clean, impact, clarity, modernity, approachability, geometric, rounded, compact, high-impact, crisp.
This typeface is a heavy, geometric sans with smooth, round counters and even, low-contrast strokes. Curves are generously rounded (notably in C, O, G, and the numerals), while terminals are clean and straightforward, creating a solid, compact silhouette. The lowercase shows simple, single-storey forms (a, g) with broad openings and sturdy joins; punctuation-like details (such as the i/j dots) appear round and prominent. Numerals are wide and stable with clear shapes, and the overall rhythm reads uniform and firmly weighted.
It performs best in headlines, branding, packaging, and signage where strong presence and quick readability matter. The sturdy forms and rounded geometry also suit UI labels or navigation elements when a confident, modern voice is needed.
The tone is contemporary and assured, with a friendly softness from the rounded geometry. Its dense color and simple shapes give it a straightforward, no-nonsense feel that still comes across approachable rather than austere.
The design appears intended to deliver a contemporary geometric look with maximum visual weight and straightforward readability. It prioritizes consistent, rounded construction and bold presence for attention-driven typography in modern layouts.
At text sizes the strong weight produces a dark, continuous texture, while at display sizes the clean geometry and round counters become the defining character. The proportions favor clarity and impact over delicacy, making it feel robust and highly legible in short bursts.