Cursive Arduh 1 is a regular weight, narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, invitations, social media, elegant, romantic, lively, casual, fashionable, handwritten feel, modern elegance, expressive display, personal tone, signature style, brushy, slanted, looped, swashy, fluid.
A slanted, brush-pen script with high-contrast strokes that shift between hairline upstrokes and fuller, tapered downstrokes. Letterforms are narrow and tall, with an energetic baseline and frequent entry/exit strokes that create a flowing rhythm even when characters are not fully connected. Uppercase forms are more expressive, featuring occasional loops and elongated curves, while lowercase stays compact with brisk joins, a short x-height, and sharp, clean terminals that feel like quick pen lifts. Numerals follow the same calligraphic logic, mixing open counters with tapered ends for a cohesive texture.
Well-suited for branding wordmarks, boutique packaging, beauty and lifestyle collateral, invitation suites, and promotional headlines where a personal, handwritten voice is desired. It performs best in short phrases, titles, pull quotes, and signage-sized text where the stroke contrast and swashy capitals can be appreciated.
The overall tone is polished but informal—like quick, confident handwriting dressed up with a touch of calligraphy. It reads as friendly and expressive, with a romantic, boutique feel and enough motion to suggest personality and spontaneity rather than strict formality.
The design appears intended to emulate modern brush handwriting with a refined, calligraphic edge—balancing quick, natural movement with consistent stroke behavior for a clean, repeatable script texture. It prioritizes expressive capitals and a lively rhythm to create distinctive display typography for modern, personable messaging.
Contrast is strong and the strokes are crisp, so the design produces a dramatic black-and-white pattern in text. The italic slant and narrow proportions help it look fast and elegant, while the variable stroke width adds sparkle in larger settings. At smaller sizes, the fine hairlines and compact interior spaces may require careful spacing and sufficient contrast against the background.