Sans Normal Bulew 22 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aribau Grotesk' by Emtype Foundry and 'Aestetico' and 'Brutalista' by Latinotype (names referenced only for comparison).
Keywords: ui text, body copy, editorial, signage, dashboards, clean, modern, neutral, friendly, technical, versatility, legibility, clarity, neutrality, system use, open apertures, rounded terminals, humanist, even rhythm, crisp.
This sans serif has smooth, round construction and an even, steady rhythm across uppercase and lowercase. Strokes are uniform and cleanly joined, with softly rounded curves and largely squared-off, crisp terminals. The lowercase shows simple, legible forms with open counters and apertures; the two-storey “g” and the straightforward “a” reinforce a practical text-oriented build. Numerals are clear and balanced, with open shapes and uncomplicated geometry that reads well alongside the letters.
It suits interface typography, product copy, and general-purpose editorial layouts where neutrality and legibility are priorities. The clear numerals make it a solid option for dashboards, labels, and informational graphics, and the balanced letterforms also hold up for short headlines and navigational signage.
The overall tone is calm and contemporary, aiming for clarity over personality. Its rounded forms and open spacing keep it approachable, while the tidy construction feels efficient and modern in UI and editorial contexts.
The design appears intended as a versatile, everyday sans serif built for clear reading in continuous text and on-screen environments. It prioritizes consistency, open shapes, and unobtrusive details to remain adaptable across many design systems.
Round letters like O/C/G are notably smooth and consistent, and the font maintains stable proportions across mixed-case settings. The punctuation and diacritics shown in the sample text sit unobtrusively, supporting continuous reading without drawing attention to themselves.