Sans Normal Gobif 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, quotes, friendly, casual, airy, approachable, lively, warmth, readability, informality, modern casual, rounded, soft, humanist, monoline, open apertures.
A slanted, rounded sans with a smooth monoline stroke and gently tapered terminals. Forms lean on soft curves and open apertures, giving counters a clear, breathable feel in both uppercase and lowercase. The rhythm is relaxed and handwritten-adjacent without becoming script-like, with simple, uncluttered construction and even spacing that keeps words flowing in continuous text. Numerals follow the same easy, curved logic, staying straightforward and legible at a glance.
Well suited to branding and packaging that benefits from a warm, approachable voice, as well as posters, headings, and pull quotes where a casual slant adds energy. It also holds together in short-to-medium text blocks thanks to its open shapes and steady, even stroke.
The overall tone is informal and personable, suggesting friendliness and ease rather than strict precision. Its steady slant and rounded shapes add motion and warmth, making it feel conversational and contemporary.
Likely designed to offer a friendly italic companion with clear, rounded forms and a relaxed reading rhythm. The intent appears to balance everyday legibility with an informal, human tone for contemporary display and brand-forward typography.
The italic angle is consistent across the set and helps create a cohesive forward movement in paragraphs. Round letters (like O/C/G) read especially smooth, while diagonals (like V/W/X) stay clean and light, keeping the texture even in mixed-case settings.