Sans Normal Etkir 14 is a very light, narrow, low contrast, italic, normal x-height font.
Keywords: fashion, editorial, branding, packaging, posters, airy, refined, modern, delicate, minimal, elegant display, modern branding, lightweight tone, clean italic, monoline, linear, sleek, clean, open.
A slender, monoline italic sans with softly rounded bowls and long, straight stems. Curves are drawn with a smooth, elliptical logic, while diagonals stay crisp and consistent, creating an even rhythm across uppercase, lowercase, and numerals. The design favors open counters and gentle terminals, with a light, precise stroke that keeps the texture quiet and unobtrusive in running text.
Well suited to fashion and beauty branding, editorial headlines, and refined packaging where a light, sophisticated voice is desired. It can work effectively for posters and large-format typographic treatments, and for short UI or label applications where a sleek, minimal aesthetic is more important than strong emphasis.
The overall tone is calm and elegant, leaning modern and understated rather than expressive or bold. Its thin, forward-leaning forms feel contemporary and slightly technical, conveying a sense of lightness and restraint.
The font appears designed to provide a clean, contemporary italic voice with a delicate footprint and smooth, geometric curves. Its consistent monoline construction and open forms suggest an emphasis on elegance, readability in display sizes, and a modern, design-forward feel.
The oblique angle is steady and contributes to a continuous flow across words. Numerals match the letterforms with rounded shapes and consistent linearity, maintaining a cohesive, minimal voice in mixed alphanumeric settings.