Sans Normal Armim 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Autor' by Latinotype and 'Axios Pro' by TipoType (names referenced only for comparison).
Keywords: ui text, web design, editorial, corporate branding, signage, modern, clean, neutral, friendly, efficient, legibility, versatility, modernity, clarity, approachability, open apertures, rounded terminals, geometric, smooth curves, even rhythm.
A clean sans with smooth, circular construction and evenly weighted strokes. Letterforms are broadly proportioned with generous counters and open apertures, keeping shapes clear at both display and text sizes. Terminals are mostly straight or gently rounded, with minimal modulation and a consistent, steady rhythm across uppercase, lowercase, and figures. The lowercase shows simple, single‑storey forms (notably a and g) and a straightforward, legible numeral set with rounded bowls and uncomplicated diagonals.
This font suits interface and web typography where clarity and consistent texture matter, as well as editorial layouts that need a calm, unobtrusive sans. Its open shapes and balanced proportions also make it a solid option for corporate branding systems, wayfinding, and general-purpose print and digital communication.
The overall tone is modern and neutral, leaning approachable rather than technical. Its roundness and open forms give it a friendly, contemporary voice while still feeling restrained and utilitarian for everyday design.
The design appears intended as a general-purpose sans that prioritizes legibility and a contemporary, rounded construction. It aims to deliver a clean, dependable voice with enough warmth for brand and product use while staying neutral for longer reading.
Uppercase forms emphasize clean geometry—round letters like C, O, and Q feel near-circular, while diagonals (V, W, X, Y) are crisp and symmetrical. Spacing appears comfortable, contributing to an even texture in the paragraph sample without looking tight or overly airy.