Sans Normal Kogod 1 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype; 'Corpid', 'Taz', and 'TheSans' by LucasFonts; and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, sporty, confident, modern, forward-leaning, emphasis, speed, impact, space saving, display clarity, condensed, oblique, compact, high impact, rounded.
A compact, oblique sans with thick, uniform strokes and tightly controlled widths. Letterforms are built from rounded bowls and smooth curves, with firm, straight-sided verticals and diagonally cut terminals that reinforce the forward slant. The overall color is dense and even, with minimal contrast and relatively closed apertures in places, giving the face a sturdy, high-impact rhythm. Numerals follow the same sturdy, condensed construction, staying legible through simple silhouettes and consistent stroke weight.
Best suited to headlines, short bursts of copy, and display settings where a compact footprint and strong emphasis are useful. It works well for branding accents, sports and fitness graphics, packaging callouts, and promotional materials that benefit from an energetic, forward-leaning voice.
The strong slant and compressed proportions create a sense of motion and urgency, reading as energetic and assertive. Its heavy presence feels sporty and promotional, with a contemporary, no-nonsense tone suited to attention-grabbing messaging.
The design appears intended as an impactful, space-efficient italic sans for display typography, combining rounded, geometric forms with a strong slant to convey speed and emphasis. Its simplified construction and dense texture suggest a focus on quick recognition and bold messaging in modern layouts.
The italic angle is prominent enough to shape word texture, producing a fast, directional flow across lines. Counters and joins stay clean and simplified, prioritizing punch and clarity over delicacy, especially at larger sizes where its compact geometry reads crisply.