Cursive Atruw 10 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: branding, packaging, social media, posters, greeting cards, friendly, playful, casual, handmade, approachable, handwritten feel, casual display, human warmth, expressive branding, brushy, rounded, lively, informal, bouncy.
A lively handwritten script with a brush-pen feel, combining smooth curves with occasional angular turns. Strokes show subtle modulation and slightly rough, inked edges that mimic real marker or brush texture. Letterforms are compact and tall-leaning, with small counters and a gently bouncy baseline rhythm; joins are present in the running text while some shapes remain loosely separated, keeping the texture airy and natural. Capitals are simple and upright with soft terminals, pairing cleanly with looping lowercase forms and open, rounded bowls.
Well suited for short-to-medium display copy where a friendly, handmade personality is desired—such as logos, product packaging, café menus, invitations, greeting cards, and social media graphics. It also works for punchy headlines and pull quotes when set with comfortable spacing.
The overall tone is warm and conversational, like quick personal handwriting refined for display. Its slightly inky texture and buoyant rhythm give it an energetic, optimistic voice that feels informal rather than polished or formal.
The design appears intended to capture the spontaneity of casual brush handwriting while maintaining consistent proportions for repeatable typesetting. It balances legibility with expressive loops and textured strokes to create an approachable display script.
The alphabet shows noticeable hand-drawn variation in stroke ends and curve tension, which adds character without becoming messy. Numerals match the script’s rounded, brushy construction and read clearly at display sizes.