Serif Normal Borav 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, headlines, posters, packaging, logotypes, vintage, bookish, sturdy, warm, authoritative, classic tone, strong hierarchy, print feel, friendly authority, bracketed, ball terminals, soft corners, rounded joins, ink-trap feel.
A robust serif with generously weighted strokes and softly bracketed serifs. Curves are full and round, with a slightly cushioned, inked-in feel at joins and terminals that keeps the heavy texture from looking harsh. Counters are compact but open enough for clear word shapes, and the overall rhythm reads steady and even across capitals, lowercase, and figures. The lowercase shows prominent rounded shoulders and a single-storey a and g, while the numerals follow the same sturdy, old-style-friendly color and proportions.
This design is well suited to editorial headlines, pull quotes, and title treatments where a strong serif presence is desired. It can also work effectively for packaging and branding that leans classic or heritage, as well as for logos that benefit from a sturdy, rounded serif structure. In longer passages it will create a dark, traditional text color that can feel intentionally weighty and emphatic.
The font conveys a traditional, bookish confidence with a warm, slightly nostalgic tone. Its heavy, rounded detailing suggests printed matter and classic editorial typography rather than a sleek contemporary voice. The result feels approachable but authoritative, suited to communication that wants to sound established and dependable.
The likely intention is to provide a conventional serif voice with extra visual weight and softened detailing, balancing authority with friendliness. Its forms emphasize traditional readability cues while adding rounded terminals and strong strokes to support impactful typographic hierarchy in print-like contexts.
Serifs tend to be short and smoothly integrated, contributing to a dense, consistent page color. Many terminals end in rounded or subtly flared shapes, and the overall silhouette favors broad curves over sharp corners, which helps maintain clarity at larger text and display sizes.