Print Kugem 2 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: kids branding, packaging, posters, headlines, stickers, playful, friendly, casual, quirky, handmade, handmade charm, casual readability, playful display, marker feel, friendly tone, rounded, blobby, soft, bouncy, chunky.
A chunky, rounded hand-drawn print with softly inflated strokes and minimal contrast. Terminals are bulbous and slightly irregular, giving the outlines a brushed-marker feel without connective cursive joins. Proportions are compact with relatively short lowercase forms and large, simple counters; widths vary noticeably from glyph to glyph, creating a bouncy rhythm. Capitals are straightforward and legible, while lowercase includes simplified, single-storey shapes and gently asymmetric curves that emphasize an informal, drawn-by-hand construction.
Best suited to short, expressive copy such as headlines, posters, labels, and packaging where a friendly handcrafted voice is desired. It also works well for children’s materials, casual branding, event graphics, and social media visuals that benefit from bold, soft shapes and an informal tone.
The overall tone is cheerful and approachable, with a lighthearted, kid-friendly energy. Its soft, blobby silhouettes and uneven cadence suggest spontaneity and warmth rather than precision, making text feel conversational and upbeat.
The design appears intended to mimic a thick marker or brush-pen print style with intentionally imperfect geometry. By pairing heavy rounded strokes with varied letter widths and simplified forms, it aims to deliver immediate readability while projecting a fun, personable, handmade personality.
The font maintains consistent stroke heft while allowing small variations in curve tension and alignment, which reinforces the handmade character. Numerals and punctuation follow the same rounded, simplified approach, and the heavy shapes hold up well at display sizes where the subtle irregularities read as intentional texture.