Serif Normal Vivo 2 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: editorial, books, magazines, headlines, pull quotes, bookish, classical, literary, refined, readability, classic tone, editorial voice, humanist feel, bracketed, calligraphic, oldstyle, flared, organic.
This serif shows an oldstyle, calligraphic construction with softly bracketed serifs and subtly flared stroke endings. Curves are generous and open, with a slightly organic, hand-influenced rhythm rather than rigid geometric regularity. Contrast is moderate, with a smooth transition between thick and thin strokes, and terminals often finish in wedge-like or tapered shapes. The numerals are similarly serifed and rounded, with traditional proportions that match the text face’s overall texture.
It suits editorial typography where a classical serif voice is desired, such as book interiors, magazine features, and long-form reading. The distinctive shapes also make it effective for headlines, pull quotes, and titling where a traditional, literary character should be visible without feeling ornate.
The overall tone is literary and traditional, suggesting printed pages, editorial columns, and classic publishing. Its gentle modulation and softened details feel refined and human, leaning more toward cultured elegance than sharp modernity.
The design appears intended to provide a conventional text-serif foundation with a noticeable oldstyle flavor, balancing readability with a more expressive, calligraphic surface. Its softened serifs and moderate modulation suggest a focus on comfortable text color while retaining personality for display use.
Letterforms show lively, slightly varied internal shapes and a flowing baseline presence, giving the text a warm, historical color. In longer settings the face reads as textured and expressive, with distinctive curves and serif finishes that help create a recognizable voice.