Sans Faceted Etla 2 is a bold, narrow, low contrast, italic, tall x-height font visually similar to 'Broadside' by Device, 'Bebas Neue Pro' by Dharma Type, 'Brinova' by Digitype Studio, 'Hype vol 2' by Positype, 'Beachwood' by Swell Type, and 'Breuer Condensed' by TypeTrust (names referenced only for comparison).
Keywords: sports branding, posters, headlines, apparel, team graphics, athletic, industrial, aggressive, retro, utilitarian, impact, speed, ruggedness, compact fit, display voice, angular, faceted, condensed, slanted, blocky.
A condensed, heavy sans with a pronounced rightward slant and crisp, planar construction. Curves are largely replaced by chamfered corners and clipped terminals, creating a faceted silhouette across rounds like C/O and bowls in a/b/p. Strokes are largely uniform, with squared-off joins, tight apertures, and compact counters; diagonals are prominent and reinforce a fast, forward-leaning rhythm. Numerals and capitals follow the same cut-corner logic, yielding sturdy, sign-like shapes that stay consistent across the set.
Best suited for short, high-impact typography such as sports branding, team identifiers, event posters, and merchandise graphics. It also fits tech-industrial or action-oriented campaigns where a sharp, fast, mechanical tone is desired, especially in large display settings.
The overall tone is forceful and kinetic, pairing a sports/competition energy with a tough, engineered feel. The faceted cuts evoke speed, machinery, and hard materials, making the voice feel direct, assertive, and slightly retro in a varsity/scoreboard way.
The design appears intended to deliver maximum impact in a compact width while projecting speed and toughness. Its consistent chamfered geometry suggests a focus on a recognizable, rugged display voice rather than neutral text reading.
The strong slant and condensed proportions create dense texture in paragraphs and can make word shapes feel punchy but busy at small sizes. The distinctive chamfers are a defining motif and read best when given enough size to show the corner cuts clearly.