Sans Normal Apboh 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gatter Sans' by Arodora Type, 'Pulp Display' by Spilled Ink, and 'Anthro' by Studio Few (names referenced only for comparison).
Keywords: ui text, web, editorial, branding, signage, modern, clean, neutral, corporate, friendly, versatility, clarity, readability, neutrality, geometric, rounded, open apertures, even rhythm, high legibility.
A crisp sans with predominantly circular and elliptical construction, smooth curves, and straight terminals. Strokes are even and consistent, with rounded bowls and generous counters that keep forms open. Proportions feel balanced with a steady baseline and cap height, while letter spacing and stroke rhythm read cleanly across both all-caps and mixed-case text. Numerals follow the same straightforward geometry, with clear, uncomplicated silhouettes.
Well-suited to interfaces, web content, and general-purpose typography where clarity and consistency are key. It can also support contemporary branding and straightforward signage, especially in contexts that benefit from clean geometry and a calm, neutral voice.
The overall tone is modern and neutral, projecting clarity and approachability rather than personality-driven flair. Its rounded geometry adds a mild friendliness, while the restrained detailing keeps it professional and matter-of-fact.
The design appears intended as a versatile, modern workhorse sans: simple geometric shapes, open counters, and restrained detailing aimed at dependable readability and broad applicability across digital and print settings.
The sample text shows stable word shapes and clear differentiation between similar forms (for example, round letters versus straight-sided ones), supporting comfortable reading at larger paragraph sizes. Curves remain smooth and consistent across the set, giving the typeface a cohesive, contemporary texture.