Slab Square Udnan 7 is a regular weight, wide, medium contrast, italic, tall x-height font.
Keywords: editorial, book text, magazines, pull quotes, packaging, vintage, confident, lively, literary, text focus, warmth, character, clarity, tradition, bracketed serifs, open counters, robust, rhythmic, calligraphic.
A slanted slab-serif with sturdy, square-ended serifs and largely uniform stroke strength, enlivened by gentle contrast and noticeable calligraphic curvature. Proportions are generous and open, with a prominent x-height and rounded internal spaces that help text stay readable. The italics are true and flowing rather than mechanically oblique, with lively entry/exit strokes and a rhythmic, slightly springy baseline texture.
Well suited to editorial typography such as magazines, essays, and book interiors where an italic with presence is useful for emphasis, pull quotes, or introductions. It can also work for branding, packaging, and posters that want a vintage-leaning, confident voice while maintaining legibility at text and display sizes.
This typeface gives off a confident, slightly nostalgic tone, with a literary and editorial feel. The italic posture adds motion and personality, making it feel expressive and a bit whimsical without becoming informal. Overall it reads as classic and assertive rather than delicate.
The design appears intended to merge sturdy slab-serif authority with the energy and emphasis of an italic, creating a voice that is both readable and distinctive. Its strong serifs and open forms suggest a focus on continuous reading while still providing enough personality for expressive settings.
The figures are sturdy and clear, matching the slab-serif construction, and the overall spacing feels comfortable and slightly expansive. Lowercase forms show a more cursive, handwritten energy than the uppercase, creating a pleasant contrast between structural caps and more fluid text rhythm.