Sans Normal Hubig 2 is a light, normal width, monoline, upright, short x-height font.
Keywords: ui labels, branding, headlines, posters, packaging, clean, friendly, modern, approachable, airy, clarity, approachability, versatility, modernity, rounded, open, soft, minimal, geometric.
A clean, rounded sans with even strokes and softly tapered terminals. Curves are built from near-circular geometry, giving letters like O, C, and G a smooth, regular bowl, while straight strokes stay simple and unembellished. The uppercase feels open and spacious with generous counters; the lowercase is compact with small, round dots on i and j and single-story forms for a and g. Overall spacing reads relaxed and uncluttered, supporting a calm rhythm in text.
This font suits interface labels, product branding, and short-to-medium headlines where a clean, friendly impression is desired. Its rounded geometry and open counters also work well for signage and packaging, and it can serve as a lightweight text face in spacious layouts.
The tone is modern and friendly, with a light, breathable presence that feels non-authoritarian and easygoing. Its rounded construction and simple letterforms lean toward an approachable, contemporary voice rather than technical severity or expressive display.
The design appears intended to provide a neutral, contemporary sans with softened geometry for comfortable reading and broad usability. Its consistent stroke behavior and rounded construction suggest a focus on clarity and approachability in everyday editorial and digital settings.
Distinctive details include a single-story a with a small ear, a single-story g with a curved descender, and a Q featuring a short diagonal tail that exits the bowl. Numerals are simple and rounded, with an open, flowing 2 and 3 and a straightforward, readable 4. In running text, the font maintains a smooth texture with clear character separation and minimal visual noise.