Sans Normal Apbaj 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Madani' and 'Madani Arabic' by NamelaType (names referenced only for comparison).
Keywords: ui text, web, branding, signage, editorial, clean, neutral, modern, friendly, tech, versatility, clarity, modernization, simplicity, geometric, rounded, crisp, even, open.
This is a clean, geometric sans with smooth circular bowls and largely monolinear stroke construction. Curves are round and steady, terminals are straightforward, and corners tend to be slightly softened rather than sharp. Proportions feel balanced and contemporary, with generous counters and clear apertures that keep the texture open in running text. The lowercase uses a single-storey “a” and “g,” reinforcing a simplified, modern rhythm, while numerals are plain and readable with consistent widths and clear shapes.
It works well for UI labels, web copy, and general-purpose editorial typography where clarity and an even rhythm are important. The simple, geometric forms also suit contemporary branding systems, packaging, and signage that need a clean, modern presence.
The overall tone is neutral and contemporary, with a friendly clarity that reads as approachable rather than formal. Its geometry and evenness give it a subtle technical feel, suited to modern interface and brand environments without calling attention to itself.
The design appears intended as a versatile geometric sans optimized for clear everyday reading and contemporary applications. It emphasizes round construction, open counters, and unobtrusive detailing to stay legible and consistent across both display sizes and text settings.
In the sample text, spacing and letterfit produce an even gray value, and the round forms (notably in o/c/e) help maintain a smooth flow across lines. The uppercase appears straightforward and stable, while the lowercase provides a slightly more casual voice through simplified constructions.